[Community Contribution] Yaeyama Commercial High School and VESSEL HOTEL ISHIGAKI ISLAND carry out a joint project. A promotional video created by students is published on the hotel's official YouTube channel.
2025.03.04
Press release
Vessel Hotel (Head office: 4-27, Minami-Honjo 3-chome, Fukuyama City, Hiroshima Prefecture; President: Yoshiro Seo; hereinafter "Vessel Hotels"), which operates hotels nationwide under the vision of "We love you, your family, and this city.," has launched VESSEL HOTEL ISHIGAKI ISLAND (Location: Ishigaki City, Okinawa Prefecture; Manager: Kohei Hanashiro), an Okinawa Prefectural Yaeyama Commercial and Technical High School, Commerce Department, Information Business Course, has released a PR video for the hotel on Vessel Hotels official YouTube since February 28, 2025 (Friday). VESSEL HOTEL ISHIGAKI ISLAND The video can also be viewed on the official website of
■ About the story behind the hotel's PR video production
In September 2024, VESSEL HOTEL ISHIGAKI ISLAND proposed a collaboration project with the local Yaeyama Commercial High School as part of the Vessel Group's 100th anniversary in October 2024.
The project theme was "Connecting local schools and companies," and the idea was to help students improve their self-esteem by developing human resources with an eye to the future of the remote island as a company rooted in the community, and by having them gain experience of success. As the first step, students from Yaeyama Commercial High School thought about the island's industries and learned how to utilize their appeal, and then proceeded with a marketing experience in which they created a video of the hotel's appeal as they saw it.
In November, the students visited the school and gave a lecture about hotels and the impact of information on people. In the same month, all the students visited the hotel and filmed themselves. All third-year students in the Information Business Course were divided into three themes: "Guest Rooms," "Facility Services," and "Breakfast," and took on the challenge of creating promotional videos. Each student created a video, about 15 seconds to one minute long, and added subtitles and music while imagining the customer demographic.
In December, a presentation of the completed PR videos was held at the school, and three excellent works were selected for each theme. After the students understood the services and features of VESSEL HOTEL ISHIGAKI ISLAND, they analyzed the customers, went through each step of the process from planning and composing the video to producing and releasing it, and by actually distributing the promotional video, the students experienced the flow of real promotional activities. As the students looked forward to seeing the reaction to their work, the videos they created were made public using the internet and digital tools.
■ Yaeyama Commercial High School x VESSEL HOTEL ISHIGAKI ISLAND PR video release
You can watch it on Vessel Hotels official YouTube channel and VESSEL HOTEL ISHIGAKI ISLAND official website.
[Publication period] From Friday, February 28, 2025: "Guest Rooms," "Facility Services," and "Breakfast"
Vessel Hotels [Official YouTube]
https://www.youtube.com/@vesselhotels.official
VESSEL HOTEL ISHIGAKI ISLAND [Official Website]
https://www.vessel-hotel.jp/hotel/ishigaki/
■ About the student-produced promotional videos
The students thought about the appeal of the hotel and introduced it with subtitles to convey it to the target audience.
