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Delivery begins from the kitchen in front of VESSEL INN UENO IRIYA STATION
The first franchise store will open in mid-February 2021

"We love you, your family, and this city." to the vision, Ltd. to expand the hotel business in Japan Vessel Hotel development (head office: Fukuyama City, Hiroshima Prefecture Minamihonjo Third Street No. 4 No. 27, President and CEO:Yoshiro Seo Seo Yoshiro, hereinafter referred to as Vessel Hotels) has announced that it has signed a memorandum of understanding with Ghost Restaurant Research Institute Co., Ltd. (Head office: 2-25-31 Nishiazabu, Minato-ku, Tokyo, President and CEO:Yuki Yoshimi Yoshimi Yuki) and collaborated with "VESSEL INN UENO IRIYA STATION" (Manager:Etsuko Okuno Okuno EtsukoThe first Ghost Kitchens franchise will open in mid-February 2021.

New business ventures that take into account business opportunities for both parties

1. The first Ghost Kitchens franchise will open in mid-February 2021
2. The idea came from a desire to do something useful for customers and the local community and to revitalize the town.
3. Collaboration with "Ghost Kitchens" to provide "food that local people want"
4. Hot dishes can be enjoyed in the hotel or in your room, and are also available for take-out for local residents.
5. Plans are to expand nationwide, primarily in urban areas.

Due to changes in working styles and lifestyles caused by the spread of COVID-19, food delivery services are on the rise, and the business model of the food and beverage industry is changing. In line with this, Vessel Hotels will start a new business in collaboration with "Ghost Kitchens" at VESSEL INN UENO IRIYA STATION. This business will be the first franchise store of "Ghost Kitchens", where hotel staff themselves will cook in the kitchen and deliver the food to customers using Uber Eats. This is a rare initiative for a hotel that specializes in accommodation and does not have a restaurant, as it only serves breakfast to guests. Although this is a new challenge, we will provide a service that customers can use with peace of mind, based on the hospitality and safety we have cultivated through hotel management.

Behind this challenge is a desire to do something useful for the local community and revitalize the town. We wanted to send out information from the hotel that we could contribute to the local community, not just our guests, so we started researching. We found Ghost Restaurant Research Institute's initiative to "deliver food to the local community without having a brick-and-mortar store," and contacted them to see if we could work together, which is how this collaboration came about.
The hotel is located in the Iriya area of Taito Ward, a residential area lined with apartment buildings, and is well suited to delivery and takeout services, so we expect it to be used by many local residents. Through this business, we aim to deliver a lot of delicious food and help revitalize the area.

Vessel Hotels currently operates 28 facilities nationwide, with a total of 32 facilities planned, including a hotel scheduled to open in the summer of 2022. The franchise store collaborating with Ghost Kitchens aims to expand to locations nationwide, mainly in urban areas such as Sapporo, Osaka, and Fukuoka.

A service that allows you to enjoy hot meals without going out

The food cooked in the hotel kitchen is available for take-out as well as delivery. Guests can also enjoy hot dishes in their rooms. When eating out with a mask, it is difficult to completely prevent infection even if you take thorough measures against infection. Under such circumstances, we will provide services suitable for the present age, where many people say that they want to refrain from eating out when staying at a hotel.
The hotel lounge is open like a cafe so that it can be used not only by hotel guests but also by outpatients. You can enjoy hot dishes with peace of mind in a safe space where you are thoroughly prepared for new coronavirus infections.

Offering a wide variety of cuisine

The hotel will provide five brands of services, including health and beauty-focused cuisine and Japanese cuisine, including "Salad Life," "Tokyo MABO," "Great Chicken Powers," "Hangover Shokudo," and "Osakana Biyori." In the future, the number of brands will increase to seven. In the future, the hotel plans to develop "Ghost Kitchens" and VESSEL INN UENO IRIYA STATION 's original brand, which offers menus that use local ingredients and are closely tied to the local area.
*The brands offered may be subject to change in the future.

Comment from Etsuko Okuno, Manager of VESSEL INN UENO IRIYA STATION

"In the background of this collaboration, there is a strong desire not only for hotel guests but also for the local people to use the hotel. It is rooted in Vessel Hotels' vision" We love you, your family, and this city. We will work on this business as a hotel with the community. Prior to the opening, we are currently training for one month at "Ghost Kitchens" operated by Ghost Restaurant Research Institute Co., Ltd. We will do our best to deliver "delicious" to everyone as soon as possible, and aim to revitalize the city and create a hotel where local residents can gather. "

■About Ghost Restaurant Research Institute Inc. "Ghost Kitchens"

"Ghost restaurant" is a new business model of the food and beverage industry that started in New York in the 2010s as a "restaurant without seats". Ghost Restaurant Research Institute Co., Ltd. was the first to start the business.
Ghost Kitchens, a ghost restaurant specializing in the delivery of ghostly beings, has a mission to deliver a richer food experience under the theme of "update daily food". Based on the philosophy of "providing the meals that the local people want," we listened to each customer's voice so that we could provide the meals that the people living in the area want, depending on the season and fashion. It is a company that creates the stores that are required.
Although it is a ghost restaurant where you cannot see the actual situation, we are working to improve the image of the industry, such as building an open kitchen where you can see the cooking process well. We develop a wide variety of brands and aim to be a local kitchen to deliver health through food to our customers.